Mitch A. Lewis

The demand for and widespread usage of popular video sharing sites, communities of interest, social networking and personalization has increased exponentially in the past year. While multimedia services and usage are at all time highs in terms of minutes of use, service providers and content owners are still adjusting their revenue and go-to-market models toward consumers and enterprises. Network/Market Drivers The number of 3G subscribers has increased to over 300 million globally. In 2007, over 1 billion new mobile handsets were sold, and over 200 million of these were 3G enabled. The number of handsets sold has led to diversity in models, multi-use phones and decreased costs to end customers, with the end-game being sleek, easy-to-use devices such as the Apple iPhone. ... (more)